--- title: Black Friday Shows A Decrease in eCommerce Growth description: Multiple lockdowns, focus on remote work, and other impacts pushed global citizens to spend more money online, especially on Black Friday... image: https://blog.shiperp.com/hubfs/Black%20Friday%20e-commerce.jpg --- [![shiperp](https://blog.shiperp.com/hs-fs/hubfs/raw_assets/public/ShipERP_January2021/images/header-logo.png?width=720&height=50&name=header-logo.png "shiperp")](https://shiperp.com/) Menu - [About](https://shiperp.com/about/) - [Our Company](https://shiperp.com/about/) - [News & Events](https://shiperp.com/news-and-events/) - [Our Carriers](https://shiperp.com/shiperp-shipping-carriers/) - [Our Customers](https://shiperp.com/shiperp-users/) - [Partnerships](https://shiperp.com/about/partnerships) - [Careers](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=01941100-00e7-48f9-ab7c-eeebe5fa1386&ccId=19000101_000001&lang=en_US) - [Shipping Solutions](https://shiperp.com/our-shipping-solutions/) - [**ShipERP Core** Multi-Carrier/Multi-mode Shipping Solution](https://shiperp.com/shipping-solutions/sap-shiperp-core/) - [**ShipERP Cloud** Cloud Shipping Software](https://shiperp.com/shipping-solutions/shiperp-cloud/) - [**ShipSOI** Sales Order Integration](https://shiperp.com/shipping-solutions/sap-sales-order-integration/) - [**ShipEWM** Parcel Shipping for SAP EWM](https://shiperp.com/shipping-solutions/sap-extended-warehouse-management/) - [**ShipTM** Parcel Shipping for SAP TM](https://shiperp.com/shipping-solutions/shiptm-parcel-transportation/) - [**ShipERP Spotlight **Parcel Carrier Spend Management****](https://shiperp.com/shipping-solutions/shiperp-spotlight-parcel-carrier-spend-management/) - [**AuditERP** Freight Audit](https://shiperp.com/shipping-solutions/sap-freight-audit/) - [**CarrierPORTAL**](https://shiperp.com/shipping-solutions/sap-carrier-portal/) - [**SupplierPORTAL**](https://shiperp.com/shipping-solutions/sap-supplier-portal/) - [Compliance Solutions](https://shiperp.com/compliance-solutions/) - [**ShipAVM** Address Validation](https://shiperp.com/compliance-solutions/sap-address-validation/) - [**ShipAES** Automated Export System](https://shiperp.com/compliance-solutions/sap-automated-export-system/) - [**ShipDPS** Denied Party Screening](https://shiperp.com/compliance-solutions/sap-denied-party-screening/) - [**ShipHAZ** Hazardous Material](https://shiperp.com/compliance-solutions/sap-hazardous-material/) - [**ShipATLAS** German Automated Export System](https://shiperp.com/compliance-solutions/sap-atlas/) - [Resources](https://learn.shiperp.com/shipping-resources-by-shiperp) - [**ShipERP University** Customer Training Program](https://learn.shiperp.com/shiperp-university) - [Webinars](https://learn.shiperp.com/webinars) - [Downloadable Resources](https://learn.shiperp.com/shipping-resources-by-shiperp) - [Blog](https://blog.shiperp.com/) - [Customer Success Stories](https://learn.shiperp.com/case-studies) - [Parcel Shipping](https://shiperp.com/parcel-shipping/) - [**Multi-Carrier Shipping** How ShipERP Handles Multi-Carrier Shipping](https://shiperp.com/multicarrier-shipping/) - [**Enterprise Shipping** Why Use ShipERP For Enterprise Shipping](https://shiperp.com/enterprise-shipping/) - [Shipping Tracking Software](https://shiperp.com/shipment-tracking-software/) - [Contact](https://shiperp.com/contact/) - [Contact Us](https://shiperp.com/contact/) - [Customer Support Login](https://support.erp-is.com/support/home?__hstc=106397660.63c6d9173278e0d7264effd3291fe0e5.1587107689792.1587107689792.1587107689792.1&__hssc=106397660.12.1587107689793&__hsfp=377607323) [Customer Support](https://support.erp-is.com/support/home?__hstc=106397660.8370dcb1fffd567a303f81c31fe578ef.1610618620550.1610618620550.1610623714161.2&__hssc=106397660.2.1610623714161&__hsfp=3253249625) [Schedule Live Demo](https://learn.shiperp.com/shiperp-shipping-software-demo) ![](https://blog.shiperp.com/hubfs/Black%20Friday%20e-commerce.jpg) # Black Friday Shows A Decrease in eCommerce Growth Published by [Vivian Vy Lam](https://blog.shiperp.com/author/vivian-vy-lam) on Dec 1, 2021 6:00:00 AM Since the COVID-19 pandemic, e-commerce has grown significantly. With multiple lockdowns, remote work, and other COVID-19 impacts, everyone across the globe turned online to spend their money. E-commerce sites and on-demand services have grown rapidly, and it is expected that these services will become even more popular in 2022. In this blog, we will take a closer look at e-commerce growth, as Black Friday evidence shows that e-commerce growth is slowing down.    [![ebook Integrated Shipping solutions to impact customer experience](https://no-cache.hubspot.com/cta/default/5538017/65404f60-00fb-490e-a295-ba8c8d7c4bbc.png)](https://cta-redirect.hubspot.com/cta/redirect/5538017/65404f60-00fb-490e-a295-ba8c8d7c4bbc)   Companies like Shopify have made hefty profits over the past year. Shares for Shopify hovered between $350 and $420 last March. Today, the company is worth more than $1,500 per share. Other players in the online market also saw their value increase. For example, DoorDash went public due to the high demand for their services, and grocery delivery businesses skyrocketed.  Although some sectors were allowed to benefit from the COVID-19 pandemic, others suffered significant losses. Moreover, the green numbers that the e-commerce sector has posted for five quarters straight may not be enough to prevent the market from slowing down.    ## Early Black Friday Warning Signs Not everyone is fond of holidays that revolve around shopping, such as Black Friday. Still, such days can provide valuable data and information for retailers worldwide. It will not surprise you that Black Friday was not a big success in physical stores this year due to the COVID-19. In addition, online shopping traffic was also lower compared to Black Friday 2020. Sales dropped from $9.0 billion last year to $8.9 billion this year.  That sales were down from last year should not have been a surprise. After all, [plenty of warning signs](https://blog.shiperp.com/2021-holiday-shipping-season-export-challenge) could have told us in advance that consumer buying behavior is changing. For example, the overall figures from the third quarter of 2021 were disappointing. Shopify, for example, posted a loss of over $1.12 billion. Growth of nearly 46% offset this compared to 2020. Gross merchandise volume and earnings per share also missed analyst guesses.  Consumer behavior is once again changing. To ensure that Black Friday in 2022 will be successful, you must prepare well and keep a close eye on the latest marketing trends. This will help you understand your customer better and make it easier to display effective content, ads, etc.    ![Black Friday e-commerce growth](https://blog.shiperp.com/hs-fs/hubfs/Black%20Friday%20e-commerce%20growth.jpg?width=700&name=Black%20Friday%20e-commerce%20growth.jpg)   ## Keep an eye on marketing trends of 2022 To compete in one of the most competitive industries out there, it's crucial that you pull out all the stops to [create the ultimate shopping experience](https://learn.shiperp.com/shipping-customer-experience). Personalization is an excellent opportunity for that. More than 90 percent of consumers say they prefer a personalized shopping experience. But how do you personalize the shopping experience for your customer?  This can be done in many ways. First, it is imperative that you know your target audience well. When you know whom you want to reach, you can personalize all kinds of things to them, such as your product offerings, ads, and other content. It is also vital that you are well informed about consumers' most critical interaction moments with your brand or store. [![Read More eCommerce Blogs](https://no-cache.hubspot.com/cta/default/5538017/c4e2c75d-4997-4e59-9014-7aba9f0e32b1.png)](https://cta-redirect.hubspot.com/cta/redirect/5538017/c4e2c75d-4997-4e59-9014-7aba9f0e32b1)  Tags: [Shipping](https://blog.shiperp.com/tag/shipping), [Supply Chain](https://blog.shiperp.com/tag/supply-chain), [eCommerce](https://blog.shiperp.com/tag/ecommerce), [Peak season](https://blog.shiperp.com/tag/peak-season) [Back to Blog](https://blog.shiperp.com) ## Related Articles ## [What is Peak Shipping Season? \[+9 Free Preparation Tips\]](https://blog.shiperp.com/peak-shipping-season) Are you prepared for peak shipping season this year? There's probably nothing more stressful than... [Read More](https://blog.shiperp.com/peak-shipping-season) ## [Shipping Challenges to Expect for 2020 Holiday Season](https://blog.shiperp.com/shipping-challenges-2020-holiday) Is your supply chain prepared for the 2020 holiday season? Learn how to combat shipping... [Read More](https://blog.shiperp.com/shipping-challenges-2020-holiday) ## [Are You Prepared For Peak Shipping Season?](https://blog.shiperp.com/are-you-prepared-for-peak-shipping-season) Peak shipping season spikes highest during the winter holidays and around Black Friday/Cyber... [Read More](https://blog.shiperp.com/are-you-prepared-for-peak-shipping-season) ###### **ABOUT US** ShipERP, the SAP-integrated multi-carrier shipping software, is dedicated to increasing supply chain efficiencies for businesses wanting to experience seamless order-to-cash processing. ![SOC2 Type2 Certified](https://blog.shiperp.com/hs-fs/hubfs/SOC2%20Type2%20Certified.png?width=127&height=157&name=SOC2%20Type2%20Certified.png) © 2026 ShipERP [![Linkedin](https://blog.shiperp.com/hs-fs/hubfs/raw_assets/public/ShipERP_January2021/images/social-linkedin.png?width=48&name=social-linkedin.png "Linkedin")](https://www.linkedin.com/company/608932/)   [![Facebook](https://blog.shiperp.com/hs-fs/hubfs/raw_assets/public/ShipERP_January2021/images/social-facebook.png?width=48&name=social-facebook.png "Facebook")](https://www.facebook.com/Shiperp-172585756105537/)   [![Twitter](https://blog.shiperp.com/hs-fs/hubfs/raw_assets/public/ShipERP_January2021/images/social-twitter.png?width=48&name=social-twitter.png "Twitter")](https://twitter.com/ShipERPbyERPIS)   [![Youtube](https://blog.shiperp.com/hs-fs/hubfs/raw_assets/public/ShipERP_January2021/images/social-youtube.png?width=48&name=social-youtube.png "Youtube")](https://www.youtube.com/user/erpissales) ###### **SHIPPING** - 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[Our Carriers](https://shiperp.com/shiperp-shipping-carriers/) - [Our Customers](https://shiperp.com/shiperp-users/) - [Careers](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=01941100-00e7-48f9-ab7c-eeebe5fa1386&ccId=19000101_000001&lang=en_US) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vivian Vy Lam", "url" : "https://blog.shiperp.com/author/vivian-vy-lam" }, "dateModified" : "2021-12-01T14:00:06.585Z", "datePublished" : "2021-12-01T14:00:00.000Z", "headline" : "Black Friday Shows A Decrease in eCommerce Growth", "image" : [ "https://blog.shiperp.com/hubfs/Black%20Friday%20e-commerce.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.shiperp.com/black-friday-2021", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.shiperp.com/hubfs/Logos/ShipERP-email-signature.png" }, "name" : "ShipERP" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vivian Vy Lam" }, "dateModified" : "December 1, 2021, 2:00:06 PM", "datePublished" : "2021-12-01 14:00:00", "description" : "Multiple lockdowns, focus on remote work, and other impacts pushed global citizens to spend more money online, especially on Black Friday...", "headline" : "Black Friday Shows A Decrease in eCommerce Growth", "image" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent10.net/hubfs/5538017/Black%20Friday%20e-commerce.jpg" }, "mainEntityOfPage" : { "@id" : "https://blog.shiperp.com/black-friday-2021", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/5538017/Logos/ShipERP-email-signature.png" }, "name" : "ShipERP" } } ```