--- title: "Expert Advice: Excel in Shipping with Master Data Governance" description: Meet the expert who can tell you how you can adapt and excel in a constantly changing supply chain environment with master data governance! image: https://blog.shiperp.com/hubfs/Q%26A%20with%20Matthew%20feature.png --- [![shiperp](https://blog.shiperp.com/hs-fs/hubfs/raw_assets/public/ShipERP_January2021/images/header-logo.png?width=720&height=50&name=header-logo.png "shiperp")](https://shiperp.com/) Menu - [About](https://shiperp.com/about/) - [Our Company](https://shiperp.com/about/) - [News & Events](https://shiperp.com/news-and-events/) - [Our Carriers](https://shiperp.com/shiperp-shipping-carriers/) - [Our Customers](https://shiperp.com/shiperp-users/) - [Partnerships](https://shiperp.com/about/partnerships) - [Careers](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=01941100-00e7-48f9-ab7c-eeebe5fa1386&ccId=19000101_000001&lang=en_US) - [Shipping Solutions](https://shiperp.com/our-shipping-solutions/) - [**ShipERP Core** Multi-Carrier/Multi-mode Shipping Solution](https://shiperp.com/shipping-solutions/sap-shiperp-core/) - [**ShipERP Cloud** Cloud Shipping Software](https://shiperp.com/shipping-solutions/shiperp-cloud/) - [**ShipSOI** Sales Order Integration](https://shiperp.com/shipping-solutions/sap-sales-order-integration/) - [**ShipEWM** Parcel Shipping for SAP EWM](https://shiperp.com/shipping-solutions/sap-extended-warehouse-management/) - [**ShipTM** Parcel Shipping for SAP TM](https://shiperp.com/shipping-solutions/shiptm-parcel-transportation/) - [**ShipERP Spotlight Parcel Carrier Spend Management**](https://shiperp.com/shipping-solutions/shiperp-spotlight-parcel-carrier-spend-management/) - [**AuditERP** Freight Audit](https://shiperp.com/shipping-solutions/sap-freight-audit/) - [**CarrierPORTAL**](https://shiperp.com/shipping-solutions/sap-carrier-portal/) - [**SupplierPORTAL**](https://shiperp.com/shipping-solutions/sap-supplier-portal/) - [Compliance Solutions](https://shiperp.com/compliance-solutions/) - [**ShipAVM** Address Validation](https://shiperp.com/compliance-solutions/sap-address-validation/) - [**ShipAES** Automated Export System](https://shiperp.com/compliance-solutions/sap-automated-export-system/) - [**ShipDPS** Denied Party Screening](https://shiperp.com/compliance-solutions/sap-denied-party-screening/) - [**ShipHAZ** Hazardous Material](https://shiperp.com/compliance-solutions/sap-hazardous-material/) - [**ShipATLAS** German Automated Export System](https://shiperp.com/compliance-solutions/sap-atlas/) - [Resources](https://learn.shiperp.com/shipping-resources-by-shiperp) - [**ShipERP University** Customer Training Program](https://learn.shiperp.com/shiperp-university) - [Webinars](https://learn.shiperp.com/webinars) - [Downloadable Resources](https://learn.shiperp.com/shipping-resources-by-shiperp) - [Blog](https://blog.shiperp.com/) - [Customer Success Stories](https://learn.shiperp.com/case-studies) - [Parcel Shipping](https://shiperp.com/parcel-shipping/) - [**Multi-Carrier Shipping** How ShipERP Handles Multi-Carrier Shipping](https://shiperp.com/multicarrier-shipping/) - [**Enterprise Shipping** Why Use ShipERP For Enterprise Shipping](https://shiperp.com/enterprise-shipping/) - [Shipping Tracking Software](https://shiperp.com/shipment-tracking-software/) - [Contact](https://shiperp.com/contact/) - [Contact Us](https://shiperp.com/contact/) - [Customer Support Login](https://support.erp-is.com/support/home?__hstc=106397660.63c6d9173278e0d7264effd3291fe0e5.1587107689792.1587107689792.1587107689792.1&__hssc=106397660.12.1587107689793&__hsfp=377607323) [Customer Support](https://support.erp-is.com/support/home?__hstc=106397660.8370dcb1fffd567a303f81c31fe578ef.1610618620550.1610618620550.1610623714161.2&__hssc=106397660.2.1610623714161&__hsfp=3253249625) [Schedule Live Demo](https://learn.shiperp.com/shiperp-shipping-software-demo) ![](https://blog.shiperp.com/hubfs/Q%26A%20with%20Matthew%20feature.png) # Expert Advice: Excel in Shipping with Master Data Governance Published by [Vivian Vy Lam](https://blog.shiperp.com/author/vivian-vy-lam) on Oct 14, 2020, 6:15:00 AM Did you know how companies are adapting in a constantly changing supply chain environment? Meet **Matthew Phu**, President of Laidon Group, a provider of [SimpleMDG](https://shiperp.com/compliance-solutions/sap-master-data-governance/), who can tell you all about how you can not only adapt to but excel above your peers with master data governance. [![New call-to-action](https://no-cache.hubspot.com/cta/default/5538017/1a4513f8-5d0a-4146-a1a5-095730725b8f.png)](https://cta-redirect.hubspot.com/cta/redirect/5538017/1a4513f8-5d0a-4146-a1a5-095730725b8f)   **How did you get to where you are today and how long have you been in the supply chain industry?** I completed both my bachelor's degree in Distribution Management and MBA in Finance from the University of Southern California. In addition, I have over 20 years of SAP experience and multiple full lifecycle SAP implementations with a focus on Sales and Distribution and Material Management modules.   **Do you see inefficiencies in supply chains resulting from the lack of quality data?** Yes, I have witnessed inefficiencies in supply chains resulting from the lack of quality data. It is a common occurrence for me to see material master data in SAP that have incorrect weights and dimensions. This affects so many areas of the business, from customer service providing an incorrect freight estimate to the shipping department having to manually correct the weights and dimensions on the shipments. **The supply chain environment is constantly** **evolving. What should businesses do to adapt?** With the constant changes in the supply chain environment, businesses also have many tools available to not only adapt but excel. One of the tools is a solution to help manage and automate SAP master data maintenance.  We understand that managing SAP master data is a challenge for most companies, but it does not have to be that way. Having a solution to manage SAP master data allows companies to have trusted and high-quality data. This is a vital step because companies can use their trusted data for analytics and have confidence in the data to make informed decisions.   ![Businessman giving presentation with analytics](https://blog.shiperp.com/hs-fs/hubfs/Businessman%20giving%20presentation%20with%20analytics.jpg?width=600&name=Businessman%20giving%20presentation%20with%20analytics.jpg)   **What is SimpleMDG's vision and mission? What kinds of services does the company provide?** The vision of SimpleMDG is to provide a SAP Cloud solution that helps companies manage their master data easier by providing a simple way to implement and an intuitive and friendly user interface.  Any digital transformation relies on data. And so, the our mission is to deliver trusted data to your company with SimpleMDG. Our scalable product offers a central platform to quickly manage, change, and distribute master data while meeting compliance standards.   **You are have a webinar called** ***[Take Charge of Your Supply Chain with Master Data Governance](https://learn.shiperp.com/supply-chain-master-data-webinar).*** **What will your audience learn from this webinar?** We have several objectives for this webinar. First, as the title of the webinar, we want to equip supply chain managers and their organizations with solutions and practices that they can proactively implement to increase their supply chain competitiveness. Secondly, with data privacy becoming more important, we want to show how an organization's supply chain can protect sensitive business data. Third, we want to demonstrate how quickly organizations can implement master data standards and business rules to stay compliant with their company's standards as well as regulatory and ultimately, reduce cost. Lastly, supply chain can increase net new revenues and reduce time to market by reducing the set up time and streamlining the process to accelerate new product launch. [![Get a Master Data Governance Demo](https://no-cache.hubspot.com/cta/default/5538017/b3a3e37d-f9ad-4629-af8e-2ea395567ea1.png)](https://cta-redirect.hubspot.com/cta/redirect/5538017/b3a3e37d-f9ad-4629-af8e-2ea395567ea1) Tags: [Compliance](https://blog.shiperp.com/tag/compliance), [Q&A](https://blog.shiperp.com/tag/qa), [Supply Chain](https://blog.shiperp.com/tag/supply-chain), [Digital Transformation](https://blog.shiperp.com/tag/digital-transformation), [Software](https://blog.shiperp.com/tag/software), [Business Rules](https://blog.shiperp.com/tag/business-rules), [Data and Analytics](https://blog.shiperp.com/tag/data-and-analytics) [Back to Blog](https://blog.shiperp.com) ## Related Articles ## [SAP Supply Chain Management (SCM): Features & Benefits](https://blog.shiperp.com/sap-101-supply-chain-management-scm) What do you need to know about SAP Supply Chain Management? It’s a supply chain software within SAP... [Read More](https://blog.shiperp.com/sap-101-supply-chain-management-scm) ## [Why SAP E-Commerce and Supply Chain Are a Perfect Match](https://blog.shiperp.com/sap-e-commerce-supply-chain) In the ever-growing world of e-commerce, ensuring that your supply chain operations are running at... [Read More](https://blog.shiperp.com/sap-e-commerce-supply-chain) ## [12 Major Supply Chain Headliners from 2021](https://blog.shiperp.com/2021-major-supply-chain-headliners) The COVID-19 pandemic has been a significant challenge for the freight and shipping industries.... [Read More](https://blog.shiperp.com/2021-major-supply-chain-headliners) ###### **ABOUT US** ShipERP, the SAP-integrated multi-carrier shipping software, is dedicated to increasing supply chain efficiencies for businesses wanting to experience seamless order-to-cash processing. ![SOC2 Type2 Certified](https://blog.shiperp.com/hs-fs/hubfs/SOC2%20Type2%20Certified.png?width=127&height=157&name=SOC2%20Type2%20Certified.png) © 2026 ShipERP [![Linkedin](https://blog.shiperp.com/hs-fs/hubfs/raw_assets/public/ShipERP_January2021/images/social-linkedin.png?width=48&name=social-linkedin.png "Linkedin")](https://www.linkedin.com/company/608932/)   [![Facebook](https://blog.shiperp.com/hs-fs/hubfs/raw_assets/public/ShipERP_January2021/images/social-facebook.png?width=48&name=social-facebook.png "Facebook")](https://www.facebook.com/Shiperp-172585756105537/)   [![Twitter](https://blog.shiperp.com/hs-fs/hubfs/raw_assets/public/ShipERP_January2021/images/social-twitter.png?width=48&name=social-twitter.png "Twitter")](https://twitter.com/ShipERPbyERPIS)   [![Youtube](https://blog.shiperp.com/hs-fs/hubfs/raw_assets/public/ShipERP_January2021/images/social-youtube.png?width=48&name=social-youtube.png "Youtube")](https://www.youtube.com/user/erpissales) ###### **SHIPPING** - 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[Our Carriers](https://shiperp.com/shiperp-shipping-carriers/) - [Our Customers](https://shiperp.com/shiperp-users/) - [Careers](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=01941100-00e7-48f9-ab7c-eeebe5fa1386&ccId=19000101_000001&lang=en_US) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vivian Vy Lam", "url" : "https://blog.shiperp.com/author/vivian-vy-lam" }, "dateModified" : "2021-01-30T01:00:40.857Z", "datePublished" : "2020-10-14T13:15:00.000Z", "headline" : "Expert Advice: Excel in Shipping with Master Data Governance", "image" : [ "https://blog.shiperp.com/hubfs/Q&A%20with%20Matthew%20feature.png" ], "mainEntityOfPage" : { "@id" : "https://blog.shiperp.com/expert-advice-mdg", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.shiperp.com/hubfs/Logos/ShipERP-email-signature.png" }, "name" : "ShipERP" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vivian Vy Lam" }, "dateModified" : "January 30, 2021, 1:00:40 AM", "datePublished" : "2020-10-14 13:15:00", "description" : "Meet the expert who can tell you how you can adapt and excel in a constantly changing supply chain environment with master data governance!", "headline" : "Expert Advice: Excel in Shipping with Master Data Governance", "image" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent10.net/hubfs/5538017/Q&A%20with%20Matthew%20feature.png" }, "mainEntityOfPage" : { "@id" : "https://blog.shiperp.com/expert-advice-mdg", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/5538017/Logos/ShipERP-email-signature.png" }, "name" : "ShipERP" } } ```