It’s better late than never to achieve a sustainable supply chain, starting with eco-friendly packaging material. Save costs and improve your brand reputation by going green!
It’s important for your supply chain to use sustainable packaging! Not only does it reduce environmental impact, but it’d also help your company boosts its brand reputation.
Consumers increasingly place importance on company values, which includes environmentalism and sustainability. The packaging of your product becomes an important touchpoint for you to deliver a positive brand experience with your customer.
Did you know that packaging takes up a third of all plastics production? Only 14% of plastic packaging will be recycled.
The plastic waste issue will only escalate as e-commerce rises significantly each year. Just in 2017, global retail e-commerce sales were valued over $2 trillion. We can only expect this to rise and, therefore, more plastic packaging will go to waste. It takes a significantly longer time for plastic packaging to decompose compared to the average time of use. According to DHL, a plastic bottle would be used within an average of 4 days, but it’d take 450 years to completely decompose.
First and foremost, your packaging must fulfill basic functions to complete the supply chain and delivery cycle. Therefore, the packaging must be able to:
These fundamental roles of packaging can serve more than protecting and handling the products. With consumer demands, packaging contributes to the customer experience with your brand by adding the value of security, traceability, and connectedness.
Not only can your company become environment-friendly, but your business can also cut costs AND improve your brand reputation! Evaluate your current materials and processes and consider alternatives for an eco-friendly supply chain.
It’s time to consider cleaner alternatives for your supply chain logistics to meet customer demands for doing business with eco-friendly brands! From transportation methods to packaging materials, there are plenty of opportunities for your company to become eco-friendly.