How to Retain Loyal Customers with Parcel Tracking

Relieve your customer concerns and gain visibility into your logistics with one software: parcel tracking! Supply chain success depends on your shipment transparency to not only meet your customer expectations, but also your business requirements. 

Customer expectations are very high these days. Not only do people expect their orders to get to them quickly and damage-free, but they also want to be able to check in on the delivery process every step of the way. 

Luckily, parcel tracking software has become so advanced that you can track a package from the initial scan at the warehouse until it reaches your customer's front door. 

But is that all a parcel tracking software can do? Customer satisfaction isn’t the only logistics issue parcel tracking solves, either.  

The ability to track, reroute, and check-in with shipments has solved many business problems and has made company logistics a lot more efficient. There’s plenty that parcel tracking can do for your company! 


Parcel Tracking software for delivery


How Parcel Tracking Software Makes Shipping Logistics Easier 

Managing the logistics of a business is difficult, especially if you must keep track of parcel shipments and deliveries on top of all your other duties. The ability to track shipments makes managing the company's daily tasks easier. 

Improve customer service  

Instead of fielding calls from impatient customers all day, management can set up parcel tracking system to automatically notify customers when their order was processed and shipped. You can even offer an estimated delivery date with shipment updates! The tracking ability allows people to check-in on their package status and double-checks everything is arriving on-time.   

Even with a package delay, parcel tracking handles the hiccup by notifying customers of the delay. That means your customers aren't left wondering why their package hasn’t arrived yet. Finally, make sure customers are fully satisfied with their shipment; the parcel tracking system even allows carriers to note where they dropped off the package.  

No more customer calls about a missing package only to discover it’s actually sitting by the side door! Eliminating customer service calls regarding packages will free up a lot of your time and allow you to focus on more critical aspects of the job.   

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Build customer loyalty  

Tracking information builds brand loyalty by showing customers they can rely on your company to deliver orders on-time. Excellent communication throughout the process makes customers feel seen and valued. They can trust your brand to fulfill orders as soon as possible and keep them informed of any new delivery developments. 

The customer is no longer left waiting in limbo for a package that may take two days or two weeks to arrive. With positive experiences with your company, the customers will surely return for more! 

Maintain warehouse organization  

Parcel tracking doesn’t just cover outbound shipmentsCompanies that manage products and warehouses also must keep track of inbound shipments to their facilities. 

If a cargo shipment were to arrive at a warehouse unannounced, it would create quite a few logistics problems. For example, the warehouse employees won’t be prepared to store and track all the new inventory. These challenges are time-consuming and a hassle to deal with! 

When a company knows a new shipment will be arriving, they can prepare for the parcel by creating space in the warehouse, directing the carrier to the correct location, and checking in the inventory when it arrives.  

Are your current processes optimized to keep up with warehouse organization? 

With a parcel tracking softwareplanning ahead for various deliveries can make managing a business a whole lot more efficient.   


Parcel tracking right to the door delivery


Suggests carrier options  

Delivery tracking systems also have many other functions to offer a business, such as storing shipment information and suggesting carrier options via rate shopping. By analyzing important route information, a tracking system can determine which carriers are most efficient and affordable for your business. 

Based on tracking history, the system will suggest a couple of options for your shipments, which means you can spend less time trying to determine which carrier to use. It also does the cost analysis for you, so if you’ve been considering switching carriers, you’ll quickly know which is the best option for your company.  

Increases shipment efficiency  

Tracking shipments has many efficiency benefits for a business. For example, it reduces fuel costs because you can start tracking shipment routes. The system will show you which routes overlap and give you ways to consolidate shipments, so you’re spending less money with each shipment. Optimizing routes will not only save you money, but it’ll also save you a lot of time.   

Another way tracking shipments increases business efficiency is it makes inventory tracking a lot easier too! With a shipping software solution, you’ll have shipment tracking data at your fingertips. You can easily keep track of how much product has recently shipped out and quickly determine when you will need to restock. 

No more manually monitoring inventory and falling behind on product orders. Make smarter supply chain decisions with parcel tracking software! 


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Available Shipment Tracking Options  

You need to use parcel tracking if you want your business to stay competitive. There are several different tracking methods available, so you should at least use one of them. It’s also recommended you use a transportation management system (TMS) to manage and track all your shipments fully. A TMS will make it easier to use more than one parcel tracking method by consolidating all shipment information into one location.   

Barcode readers  

Barcodes are a standard parcel tracking method, and they’re easy to use. All you must do is add a barcode label to your shipments, and carriers will scan the barcode as it arrives at each new location. 

The only drawback of this option is that carriers will occasionally forget to scan the barcode, or your label might get covered up by another label. When this happens, you won’t be able to track your package any further. Even with these errors, however, barcode shipment tracking is popular among businesses.   

Electronic Logging Device  

An ELD is a device attached to your shipping trucks, not to individual packages. The GPS-enabled device follows the truck routes so you can see which stops the package is making. However, this isn’t a tremendous stand-alone parcel tracking method. 

Most logistics managers pair an ELD with another tracking method so that not only the truck is tracked, but the package itself can be more closely monitored.   

Crate Tracking  

Crate tracking is another option that lets you follow around your cargo a little more closely. With crate tracking, you affix a GPS tracker onto the shipping container. The option pairs well with other parcel tracking methods and can easily be integrated into a TMS.   


Your Next Steps for Transparency with Parcel Tracking Software 

You have many options on tracking technology for your shipments! Depending on your business requirements, your supply chain can adopt barcode readers and other tracking devices to shipments. 

Integrating a parcel tracking software can significantly improve: 

  • Visibility of supply chain processes 
  • Customer experience and loyalty
  • Supply chain and logistics efficiency
  • Critical business decision-making 

If you’re interested in gaining countless supply chain benefits, sign up for a free demo of ShipERP’s parcel tracking software. 

Enhance supply chain management with ShipERP

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